But I'm Not a Plumber

This ad is a little to presumptuous for my taste:



At first, you assume that the question is rhetorical. But no, they really are asking if you're a plumber, and the success of their ad depends on you answering 'Indeed, I am.'

But even if you are a plumber, this ad still sucks. They state, "Nearly 2,500 plumbers... receive 12,000 leads a month from ServiceMagic." Is that appealing? They're basically saying, "Sign up for our service - you'll be the 2,501st plumber in line to receive leads!"